App development comes with plenty of hurdles, but the ones that could have been avoided are the most frustrating. Fortunately, we’re here to share some of the mistakes that often hinder success. Don’t let these five missteps add time and expense to your launch plans.

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#1 Forgetting the plan

Creating a competitive app that can attract and retain users is hard. And while there are ways to streamline the process, they stem from having a strong foundation for the project. That’s why app development should start with a plan. Whether it’s the budget, primary features or testing protocols, you need to have a clear path leading you to the finished product. Without one, you risk being tempted by shortcuts or missing essential steps. And worst of all, you might not realize the consequences until it’s too late.

#2 Overlooking your users

Don’t forget who you want to use your app the most. The User Interface (UI) and User Experience (UX) should be a priority, not an afterthought. Both should be based on industry best practices and tailored to your target audience. It’s an approach that requires a thorough understanding of who will be using the app, best backed up by consumer research rather than relying on assumptions.

#3 Trying too hard

Simplicity is essential when it comes to app development. Cramming too many features into an app can make it over complicated and less appealing to users. Instead, it’s better to pare your product down as much as possible and focus on universal features that offer the most value to the most people. You may also consider allowing users to disable features they may not need to simplify their interactions with the app further.

#4 Failing to optimize for mobile

Despite how much mobile technology has advanced in recent years, there are still limitations worth keeping in mind. Attempting to recreate a website or desktop app is rarely a recipe for success for mobile apps. Storage space, processing power and battery life are all aspects of the mobile environment that should be respected. Fortunately, experienced developers understand how to optimize for these constraints without sacrificing utility.

#5 Neglecting security

Most companies prefer to prevent data breaches rather than deal with the fallout of a security breakdown. But integrating security into an app doesn’t happen by accident. It requires a commitment from early in the development process. Whenever possible, avoid storing any sensitive data within your app and use encryption if warranted. You’ll also want to implement a plan to monitor for vulnerabilities that are uncovered after launch and issue any relevant security updates immediately.

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Keep your focus where it matters most and trust T-minus Solutions to develop the advanced technology solutions that meet your company’s needs. Take the first step and email us today at info@tminussolutions.com to schedule your audit, workshop or consultation.