Entrepreneurs and startups often find themselves stuck in a loop, grinding away with a laser focus on that next round of funding. We call this ‘Bootstrap’ mode. And while there are plenty of benefits to running a tight ship, there are essential components to any startup that shouldn’t be overlooked, namely business technologies.
Business technologies come in several forms, but all of these tools have at least one thing in common: they support your lean operation, ensuring that an extended stay in ‘Bootstrap’ mode won’t impact your business's long-term health.
Business technologies help with:
• Client Relations: Customer retention is as important as employee retention. The more efficient your internal operations are, the more time you’ll have to focus on building brand awareness and dependability. This will lead existing customers to not only come back for more but also recommend your service or product to others.
• Data Visualization: Increasing operational efficiency, especially in highly competitive markets, requires sophisticated tracking tools that give you deep insights into how your business functions best and reporting that compares data points to identify parts of your process that need improvement. Developing a custom technology solution pays off dividends by synthesizing complex data in a digestible way, enabling you to understand and act on your data—and use it to run a fully optimized business.
• Marketing: Existing customers are great, but sustained growth requires expanding your reach to new, loyal followers as well. Integrated digital marketing platforms enable you to strategically connect with potential customers. Advanced data targeting can even help you reach potential followers who share interests with your current customers.
• Morale: Burnout is common. Long hours. Short deadlines. Hard work. Building software that helps your employees do their job easier—new computers, faster internet, project management—can help you retain and ultimately attract talent.
There’s no question that the right business technologies can set the stage for scaling and growth. But how do you build technologies that are worth the investment without risking critical capital and eating up precious operational hours doing the research and development yourself?
This is where T-Minus Solutions comes in.
If you are looking for help in developing and employing a business technology strategy that supports and elevates your lean operation, we are ready to help. Contact us today at firstname.lastname@example.org to schedule a consultation and see how we can help you reach your unique goals.